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ABB Customer World – Australia

15 March 2018, Melbourne Convention Centre

From Innovation to Transformation


Digital transformation

From the world’s biggest internet user base, to the increasingly wide adoption of intelligent manufacturing equipment, to the latest in renewable energy integration technologies, digital transformation is becoming a driving force for the industrial upgrading and productivity enhancement of Australian companies.

Energy transformation

Australia’s electricity market is the longest geographically connected power system in the world. It generates around 200 terawatt hours of electricity annually – about 80% of Australia’s electricity consumption. With a focus on energy affordability, reliability, security and sustainability, new technologies and renewables will significantly shift the dial on how Australia provides energy supplies in the future.


ABB Customer World 2018 brings together professionals from utilities, industries, transport and infrastructure for a premier educational and collaboration event at the Melbourne Convention Centre, Australia. We’ve built an event experience to deliver you an innovative look at new ideas, trends and technologies that will impact the way your company moves forward in a rapidly changing business landscape.

Throughout the day and at the evening ‘cocktail reception’, connect and collaborate with peers, industry leaders, ABB’s experts and technology partners.


We’re currently finalising our detailed agenda for ABB Customer World 2018.  In the meantime, below is a guide on what you can expect to see.  Once the agenda is confirmed, you will be able to register for your preferred sessions via our event website.

Morning sessions

During the morning keynote panel sessions we will bring together industry leaders to share insights and experiences on relevant and current topics. Industry, government and innovators will cover topics including:

  • Increase return on investment and get more from your assets for longer
  • How to achieve 50% renewable energy without compromising grid stability
  • Powering a revolution in mass transit – ensuring growth stays on track
  • Harnessing digitization to improve manufacturing and supply chain efficiency
  • Cloud based solutions providing consumer choice
  • Innovation – Start-ups or Upstarts; building successful innovation clusters

Afternoon workshops

During the afternoon we will host a series of operational focused workshops exploring how disruptive changes and digitalisation are affecting industries. Using lessons from sectors ahead of the digital S-curve, we will take a look at how these insights may affect markets from utilities, to food and beverage, to transportation. Workshops will cover:

  • Self-healing electricity networks
  • Gas field optimisation
  • Energy efficiency and power stability in the food & beverage sector
  • Microgrids – reliable power wherever and whenever it is needed
  • Distributed Energy Resource Management Solutions
  • Marine Remote Service

Technology & Solutions Showcase

Key market sectors including energy, transport and manufacturing are experiencing transformational journeys as new technology and digitalisation such as artificial intelligence predictive analytics and automated technologies are redefining operations.


The Technology & Solutions Showcase is designed to maximise the customer experience. From control systems, instrumentation and smart motors to the world’s most comprehensive power systems offering – and much more – the showcase covers products, systems and services across multiple sectors. These technologies are designed with a common goal: to improve efficiencies, lower operating costs and enhance competitive advantage for our customers.

Throughout the day and at the evening cocktail reception, connect and collaborate with peers, industry leaders, ABB’s experts and technology partners.


Tauno Heinola
ABB Australia Managing Director

“We’re excited to bring our industry-leading digital solution offering, ABB Ability™, to Australia. ABB’s massive installed base of connected devices and systems, as well as four decades of industrial digital leadership, have given us unparalleled domain expertise. When combined with advanced network connectivity and the latest digital technologies, we can help unlock superior customer value.”

Tauno Heinola

ABB Australia Managing Director

Why Attend?

  • Gain access to industry leaders focused on maximising asset and operational performance
  • Be inspired by new ideas, trends and technologies that could positively shape and transform your operations
  • Learn from thought leaders about new technologies, practices and emerging standards
  • Delve deeper into new strategies and innovations that improve data visibility and optimise your operations
  • Visit ABB’s Technology & Solutions Showcase to see demonstrations, the latest in ABB Ability™ technology and solution advances
  • Engage with the larger ABB organisation to uncover the innovations of tomorrow
  • Connect and network with peers and industry experts

Who Should Attend?

No matter where you are on your transformation journey – starting out, in the thick of it or a seasoned expert – ABB Customer World 2018 will deliver inspiration, actionable tactics and expert knowledge.

This event is designed for executives, senior managers, department heads, functional leads and engineers, technicians and electrical contractors across all sectors including power and water utilities, renewables, resources, manufacturing, food and beverage, transport, infrastructure, data centers, and commercial and residential buildings.

ABB Customer World 2018 will be held at the Melbourne Convention Centre, which is situated right next door to the Pan Pacific Hotel and adjacent to the Melbourne Exhibition Centre.

 Address: 1 Convention Centre Place, South Wharf.

ABB Customer World will be held on Level 2 on the west side of the venue, closest to the DFO South Wharf and Pan Pacific hotel.

Please follow the directional signage within the venue. A venue map has been provided below as a guide. The location of ABB Customer World is highlighted with the ABB logo.


Melbourne Convention Centre


Parking and Hotels


There are several parking options within close proximity to the Melbourne Convention Centre as listed below.  Please refer to the map for parking locations and pricing can be found on the link below.


MCEC Basement Carpark


Siddeley Street Carpark


Freeway Carpark


South Wharf Retail Carpark


Montague Street Carpark


Crown Casino Carpark


Below is a list of hotels that are within walking distance to the Melbourne Convention Centre.  Also refer to the map showing these and other hotels in the vicinity.  Please contact the hotels directly to make your booking.

Pan Pacific South Wharf

2 Convention Centre Place
South Wharf   VIC  3006

Ph: +61 3 9027 2000

Crown Metropol

8 Whiteman Street
Southbank  VIC  3006

Ph: +61 3 9292 6211

Crowne Plaza

1-5 Spencer Street
Melbourne  VIC  3008

Ph: +61 3 9648 2777

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